Official Volkswagen Beetle Commercial 2013

What is happening in the commercial?
A masked man came inside a convenient store as if he is going to rob the shop. Customers and the shop owner all looked terrified. The masked man selected a lot of items and went to the cashier, the shop owner said he doesn't want any trouble and the masked man said he doesn't want any trouble, either. After the masked man went outside the store and back to his car, the Volkswagen Beetle, his two companions were also masked because the car doesn't have a top, so it is very cold. One of his companions said to him that he forgot to take the mask off when going inside the store. At this time, there was the sound of siren and this meant that someone called the police. So the three of them drove away quickly in their Volkswagen Beetle Convertible.

What is the product or service?
The product is the all-new Beetle Convertible.

Who is the target audience?
This commercial is probably targeting young people because the people driving the car look young and their car is very fashionable and stylish.

What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)
At first, the audience may fear that the masked man is going to do something bad. But after they realized that the man wore the mask because he is riding in a topless car, they felt relieved.

Does it do a good job in persuading the watcher to buy the product?  Why or why not?
I think it is a very creative commercial and it used a humorous way of describing how it feels to ride in a Beetle Convertible, so I think the target audience will be attracted by it.